Open to senior + lead roles
Senior Product Designer with a service design edge.
Graphic → product → service → brand as service. Not a menu of skills: one discipline, applied wider and deeper, in health, enterprise, media and compliance.
Core expertise
- 01
Product
The living core
- 02
Service
The top · MA, KISD
- 03
Brand
Brand driven service design
Selected work
AI & trustHealthcareresearch
Mental Connect
A clinical platform where an algorithm flags early depression. I designed the patient experience — and how trust in an AI-driven system is earned: through a human in the loop.
Overseas Medical Centers · Sole designer + researcher, patient side
Read case →
Productresearchvalidation
MyDoula
An app helping expecting mothers face the fear of childbirth. Sole designer from field research to a pilot with 100+ participants — and behavioural data that changed how I design.
FH Potsdam · Sole designer
Read case →
StrategyEnterpriseresearch
Elyvate
Consultants rebuilt client reports by hand in PowerPoint. A dashboard was underway, but no one knew who it was for. My research set the direction — today it's a live platform.
Berylls · Sole strategic designer
Read case →Service & strategy
The same approach, beyond single products
Enterprise · Workflows · research
Mercedes-Benz
A frozen enterprise project inside a large reorganisation. I restarted it, mapped the car-allocation workflow, and brought the employees who'd use it into the design.
Read case →
Brand · Media · ux design
Maag France
Site, identity and UX for a culture publication about Paris.
Read case →
AI · Product · Finance workflows
My lil Biz
A workspace for freelancers' projects, clients and money — that can also be run from an AI assistant. Designed, built with Claude Code, and used by me every day.
Read case →Own projects
Writing
Medium
Roots · the foundation
Art direction, before everything else
Senior Art Director for magazines at Kommersant, 2007–2016 — leading and mentoring designers.
Education
- MA Service Design
- KISD Cologne
- UX Research
- Fountain Institute
- Art direction
- London College of Communication
- Engineering & Coding
- MIREA
About
One discipline, deepened: the page, the product, the service around it, and the brand that service becomes.
Companies hire me when the product is complex and the path forward isn’t clear. I find where the system breaks, define what to build, and design it through to handoff.