Brand · Luxury · Founded
L&IN
Service design, packaged as brand.
- Category
- Brand · Luxury · Founded
- Role
- art-director, researcher, service designer, brand designer
- Year
- 2015 - ongoing
- Website
- l-and-in.com/ ↗
Long story short
Alongside product work, I run a small studio for jewellery and luxury brands. The method is the same, only the stakes are different. Before anything gets drawn, we look at who actually buys the piece, what the house already stands for, and where those two don’t meet yet.
Luxury is a service problem too. A brand gets experienced through the box, the boutique, the website and the conversation with whoever sells the piece, and all of these have to say the same thing. That’s where service design meets brand work.
- Research: brand audits, audience research, competitive landscape
- Strategy: positioning, brand platform, tone of voice
- Design: identity, brand books, lookbooks, print and digital touchpoints
Clients include Rubeus Milano, Alexander Laut, Epic Jewelry, EURUS Gallery and others.
Hiring for a senior or lead role?
Get in touch